Visitor Groups were Optimizely's original personalisation engine — rule-based targeting by geography, device type, or query string. It served its purpose well. It's now been superseded by Optimizely Data Platform (ODP), which brings real-time audience segmentation, behavioural data, and AI-driven targeting. If you're still using Visitor Groups, the upgrade is worth it.
Several legacy add-on modules — including the old Forms engine, on-premise Commerce connectors, and self-hosted search integrations — are not compatible with Optimizely SaaS CMS. They were built for server environments that no longer make sense. The SaaS platform ships with modern replacements for all of them. Our team has migrated dozens of clients, and the new stack is faster, more maintainable, and cheaper to run.
Some features have a natural lifespan. As Optimizely SaaS CMS evolves, certain capabilities are retired — not because they failed, but because better alternatives now exist.
If you're migrating from an older version of Optimizely, this is your starting point. We help Nordic brands move to Optimizely SaaS CMS without losing functionality they depend on.
We'll give you a straight answer on what's supported, what's been replaced, and what the migration path looks like. No waffle, no surprises — just a clear plan.
We've helped Nordic brands make the switch without losing a step. Let's talk about your migration — and make sure nothing gets left behind.
Get in touch